PARACHUTE : She Is Love

This desperately well-dressed bunch of young men (left) are Will, Nate, Alex, Johnny and Kit and together they form US outfit Parachute. Signed in 2007 to Mercury Records in the United States, the band is currently in the process of putting the finishing touches on their debut album 'Losing Sleep', due in May. Formed in Charlottesville VA under the name of 'Sparky's Law', the band started to come into being when lead singer Will and bassist Alex were in school together. Since then, they've added three new members, have undergone a name change and are now signed to a major label record company deal - all this within the space of five years. Testament, perhaps, to the appeal and the quality of the band's music. They're also (obviously) surrounded by good friends - one of whom was generous enough to put together this music video for their single 'She Is Love' - it's not even the film clip proper - even though it's good enough to be. Classy stuff from an outfit which appears to be destined to reach the top in a hurry.