Wednesday, August 26, 2009

SNEAKY SOUND SYSTEM : It's Not My Problem

Not sure why, but commercial radio in Australia seems to have fallen out of love with Sneaky Sound System of late, which is a shame 'cause the trio still pumps out some bloody fantastic pop/dance music. They're also finding big favour over in the UK, with this single 'It's Not My Problem' recently holding down the coveted No.1 spot on the UK dance chart (thanks to a bangin' mix by Stuart Price).
The band has also just revealed the video for the new single - created by Aussie Sneaky fan Maik Hempel, who won the competition to create it. The independent animator picks up a cool $10,000 prize for doing so.
In the clip, a sketch figure young man falls madly in love with Connie's image on a TV set and decides to take the TV set everywhere he goes - to the park, to the beach and ultimately down the aisle. We know a woman recently got married to a carnival ride and all, but this marrying of inanimate objects thing is getting out of hand.
Sadly, by two minutes in, we can see things just aren't working out - things in the bedroom are just plain awkward and after a while, the animated man completely loses his marbles. He throws the TV out the window in a complete fit of rage, but in a stroke of good luck, Connie is picked up by two rather recognisable music types who whisk her off into the pop ether.

1 comments:

Aaron said...

I think the video is beautiful, emotional and a really brilliant piece! Well done! Brilliant artwork too, I could only imagine how much effort went into this one!