Monday, June 21, 2010

MELBOURNE WELCOMES ABBAWORLD

The internationally acclaimed Abbaworld opened at Melbourne's Federation Square last week, filled with heaps of incredible Abba memorabilia, brought together for the very first time for this exhibition.
After wowing audiences in London, the exhibition has taken up residence in Melbourne until later this year.
Visitors use their entry ticket to create a personal 'Abbatar', which then follows you around on your journey through a series of fabulous interactive activities to keep the attention of people of all ages. There are quizzes, the chance to insert oneself into a classic Abba album cover, karaoke booths, dancing stations and even a stage set-up where you're encouraged to perform with holographic images of the band.
Each visitor also receives a loaned bluetooth headset with which to listen to the Abba story, or they can read along as they walk through.
There are recreations of studio set-ups, writing rooms, record company and management offices, along with an array of glittering costumes (pictured), hundreds of CDs and LPs from all over the world, gold records, awards, accreditations - and, of course, that iconic 'Arrival' helicopter!
It's an incredible and decidedly comprehensive journey into the lives of a supergroup the likes of which we'll likely never see again.

Abbaworld is now open at Melbourne's Federation Square.

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