The boys from Los Angeles outfit OK Go most certainly know how to capture the public's attention in a video clip. Their treadmillin' clip for 2006 single 'Here It Goes Again' racked up more than a million views on Youtube, various versions of their incredible 'This Too Shall Pass' clip, shot in a continuous take, have now surpassed 20,000,000 views and so the release of a video for their latest single 'White Knuckles' has obviously been met with incredible excitement. And once again, in just a smidge under three days, the band has managed to rack up close to a million hit - why? Because it's so damned clever and creative. When 'they' say never work with children and animals, the boys from the band have obviously taken it as somewhat of a challenge, 'cause they've brought together a herd of puppies for this clip and they're all so incredibly well behaved and cute, we want to take them home. And the dogs too!
Wednesday, September 22, 2010
OK GO! : White Knuckles
The boys from Los Angeles outfit OK Go most certainly know how to capture the public's attention in a video clip. Their treadmillin' clip for 2006 single 'Here It Goes Again' racked up more than a million views on Youtube, various versions of their incredible 'This Too Shall Pass' clip, shot in a continuous take, have now surpassed 20,000,000 views and so the release of a video for their latest single 'White Knuckles' has obviously been met with incredible excitement. And once again, in just a smidge under three days, the band has managed to rack up close to a million hit - why? Because it's so damned clever and creative. When 'they' say never work with children and animals, the boys from the band have obviously taken it as somewhat of a challenge, 'cause they've brought together a herd of puppies for this clip and they're all so incredibly well behaved and cute, we want to take them home. And the dogs too!
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