With his single still in the No.2 spot on iTunes Sony Music has come out all guns blazing with the Nathaniel single campaign, revealing the official video for his debut 'You'.
And it seems Aussies are getting into the groove of the former 'X Factor' star's new track, especially following his performance on the show earlier this week.
We can't remember too many popstars kicking their clips off in a tube, but Nathaniel makes it look oh so stylish. And goodness knows how the location scouts came across this one.
Then it's into the super-smooth waistcoat and white shirt attire for the falsetto-laden black and white choruses.